dancer running

Magnum ice cream – Vie Magnifique

Magnum ice cream – Vie Magnifique

I had the immense chance to be recently comissionned by Magnum. They unveiled a competition in partnership with VICE i-D and

they launched it during Cannes’s latest festival in 2015. Independent filmmakers were invited to send in ideas for short films about personal pleasure, indulgence and the joy of letting go.

I have been following the making of of one of those films during 3 days. “KAI” was directed by Andrew Cummings. This short film is based

on the story of a dancer finding her path towards letting go and giving in to pleasure. It has been lovely meeting the dancers and choreographer from the AΦE Company.

You can checkout their film below.

 

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